Since its debut in 2018, The show continues to attract millions of international visitors to Hoi An, making a significant contribution to the growth of Vietnam's tourism industry. By combining live performance art with modern technology, the show has built a strong brand, not only within the country but also on the international stage.

One of the key factors that help Hoi An Memories Show maintain and enhance the quality of its performance is the collaboration with advanced technology partners. VanYee, a leading company in the field of upgrading and providing performance technical equipment, has supported the program by upgrading fire effects, lighting, and 3D mapping technology. These improvements not only enhance the audience's experience but also help the show maintain its unique and modern appeal, meeting the increasing demands of international visitors.

In particular, Hoi An Memories Show has become an indispensable part of Vietnam's tourism development strategy, with the goal of extending the length of stay for international tourists and significantly increasing the number of visitors. As of 2025, the program has surpassed the milestone of 2 million attendees per year, with thousands of visitors from all over the world.

The Vietnamese government is continuing to expand this successful model, not only in Hoi An but also in other famous tourist cities such as Hue, Nha Trang, and Phu Quoc. The program not only enriches Vietnam's cultural heritage but also helps boost the tourism economy, creating numerous job opportunities and increasing the value of related industries.

As a new symbol of Vietnamese tourism,Hoi An Memories Show has firmly established its strong appeal to international visitors, while playing a crucial role in promoting Vietnamese culture to the world, enhancing the value of Hoi An as an international destination.