In simple terms, immersive performance means that you are no longer just an ordinary audience member; instead, you step directly into the story and become a part of it. Through interaction, scene layout, and multi-line plot development, it allows you to truly "immerse" yourself in the performance, with experience and empathy both scoring a perfect 100!

Who are the target customers?

Family Tourists: Encourage parent-child interaction, combining education with entertainment, achieving dual goals.

Young People: Seek novelty and interactivity; perfect for social sharing through photo opportunities.

Cultural Enthusiasts: Interested in history and culture, allowing for a deep understanding of local stories through experiences.

Forms of Immersive Performance？ 

Live Scene Performances: For example, "Legend of Ancient Dian Dynasty" with its theme of harmonious coexistence between humans and nature, offers a large-scale outdoor performance with special effects, creating an immersive experience that transports visitors back to ancient times.

Interactive Theater: In this immersive theater, the audience is not just spectators but active participants in the unfolding story. Through role-playing, interactive elements, and movement with the performers, interactive theater offers a realistic experience, allowing viewers to explore the space and narrative in a vibrant and surprising way.

Story Walks: Follow actors through different scenes, seeing and experiencing a journey like an adventure.

Themed Room Experiences: Each room represents a different segment of the story, allowing for sequential exploration to piece together the complete narrative.

Technological Immersion: VR/AR technologies provide immersive experiences that are surreal and impactful.

Market and Trends of Immersive Performances:

By mid-2024, China's immersive performance market has surpassed 20 billion yuan, with an annual growth rate exceeding 30%. Driven particularly by the "night economy" and "cultural experience upgrades," immersive performances have become a vital engine for the tourism economy.

Why Are Immersive Performances Popular?

Strong Interactivity: Audiences are no longer mere spectators but participants, interacting with actors and experiencing the action firsthand.

Rich Cultural Experiences: Incorporating local history and culture makes the experience both entertaining and educational.

Highly Shareable: Breaking traditional stage norms, the innovative scenes and diverse performances are especially suitable for sharing on social media, attracting more attention.

Outstanding Examples of Immersive Performances:

"Awakening Adam " (Xiangyang Fantasy Valley): This performance replaces the traditional static stage with a mobile "giant robot" stage, creating the world's only steampunk-style mechanical theater. 

"The Fantamaze of Blossomsis" (GreaterBay Area): Immerse yourself in a magical night amid a sea of flowers, with a panda-themed light show that offers visitors a 'mysterious' night tour.

"Legend of Forest" (Suzhou): A 360° immersive, interactive performance that brings audiences a deeply engaging viewing experience.

"Evolution" (Zhengzhou, Henan): With no stage or fixed seating, audiences interact closely with performers throughout the entire show, offering an unparalleled immersive viewing experience.

Future Development Directions for Immersive Performances:

In the future, immersive performances will evolve into more specialized fields, such as historical culture, adventure exploration, and mythological narratives. For tourist attractions and urban cultural IP development, immersive performances are an excellent choice, enhancing visitor experiences while strengthening brand influence.