Under the broad context of "cultural and tourism integration", "following performances to travel" has become the choice of more and more audiences.

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Cultural Tourism + Performing Arts: A New Trend in the Integrated Development of Culture and Tourism

▶The commercial growth potential of the current performance market should not be underestimated. The prosperity of performing arts is also driving the development of local tourism, with more and more people choosing to travel for performances. This highlights the strong momentum of cultural and tourism integration. High-quality cultural performances are increasingly becoming the 'new resource' of tourist destinations and a new symbol of urban tourism.

▶Tourist destinations are increasingly focusing on the development of 'new tourism resources,' expanding tourism resources to include various elements that attract people to visit, such as performances, exhibitions, unique cultural experiences, architecture, shopping districts, and more.

▶Since the beginning of this year, music festivals, theater performances, and immersive shows have shown a strong recovery trend. The boom in concerts and music events is significantly boosting the popularity of cities and regional tourism. The combination of 'performance + travel + local culture' has become an important model for implementing cultural and tourism integration.

1、Cultural Tourism + Music Festival

▶Unlike previous years, this year’s music festivals are no longer concentrated in a few major cities but have blossomed everywhere, making it an unprecedented phenomenon. Music concerts bring fresh energy to cities or rural areas, soothing the souls of young people through music. 

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▶Through various musical styles, the festival promotes mainstream values, presenting the public with a feast of original and high-quality music from domestic artists. It allows audiences to find hope and ignite their dreams through music. The festival also featured booths for exhibitions, cultural creations, food, and interactive experiences, unlocking new cultural consumption scenes in the capital.

2、Cultural Tourism + Themed Theaters

▶As an emerging medium for cultural dissemination and a space for cultural tourism consumption, distinctive theaters provide the public with unique and diverse experiences. Immersive theater performances play an increasingly important role in meeting people’s needs for a better life and promoting the integration of culture and tourism.

▶The immersive fantasy interactive theater show "The Legends of Forest" , produced by Suzhou Gaoxin Tourism Industry Group Co., Ltd. and fully executed by Huanyu Cultural Technology, has delivered a perfect answer. With dazzling stage design and a powerful sensory experience, 360° immersive interaction, and close-up exploration of the forest world, combined with an original intelligent stage, multi-space experience, and multi-level interaction, it breaks the conventional boundaries of traditional performances. It has further evolved into a city tourism landmark, transforming from a simple performance venue into a must-visit tourist attraction, especially attracting young tourists.

3、Cultural Tourism + Concerts

▶ Whether it’s hosting concerts or music festivals, it's not just about the growth of the performance economy; the impact on various aspects of the city's economy, such as tourism, dining, transportation, and accommodation, is evident.

Concerts, in general, are driven by fan economies. In the past, target audiences with strong spending power were mainly concentrated in first- and second-tier cities. Therefore, many concerts and music festivals were primarily held in cities like Beijing and Shanghai. However, in recent years, more and more cities have realized the immense potential of the fan economy. Fans are willing to fly across the country for a concert or music festival. As a result, some cities have gradually begun leveraging the influence of concerts and music festivals to boost local cultural tourism and economic benefits.

▶The successful hosting of a concert is also a huge opportunity for the cultural tourism businesses of a city. For example, travel companies can collaborate with concert organizers to launch "one-stop" travel packages that include concert tickets, flights, accommodation, dining, and visits to featured attractions. For fans, this means they don’t have to scramble for tickets or spend time planning transportation, accommodation, and other details—they can simply focus on enjoying the concert. Meanwhile, travel companies can boost their revenue through comprehensive income streams.

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▶Scenic spots, hotels, and restaurants can also offer discounts or promotions to attract fans. For instance, presenting a concert or music festival ticket could provide a certain discount, or consumers could receive celebrity merchandise or related tourism products after making a purchase. Hosting a concert activates consumption in over a dozen surrounding industries, including accommodation, dining, transportation, and exhibitions.

▶In the broader context of 'cultural and tourism integration,' 'traveling to follow performances' has become the choice of more and more audiences. Visiting a city because of a performance can further drive urban economic growth, becoming a direct impact and positive feedback from the strong recovery and vigorous development of the entertainment performance market.

▶In the future, cities will need to ensure supporting infrastructure while developing such "new tourism resources" as cultural performances. This includes addressing issues like concert and festival security, crowd control, and peripheral services. By fully integrating spatial resources and creating regionally interconnected and unique cultural tourism products, cities can offer localized experiences to tourists. This maximizes the impact of cultural performances on tourism consumption, making them an important cultural symbol and a key point in the cultural tourism experience.